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Questions: 1.The Potential Benefits and Outcomes of High Levels of Employee Engagement. 2.The various Employee Engagement Strategies the Organisation should consider. Answers: Introduction In this report, the main focus is given on the employee engagement benefits and strategies that should be taken into consideration by the pharmaceutical company situated in Malaysia. Employee engagement is essential for the organization to survive in the competitive environment. Employee engagement is a workplace approach that gives right condition to all the employees of the organization. It helps the organization to attain the goals and objectives in an effective manner. Employee engagement should be there as it helps to motivate the employees to work in an efficient manner so that the organization can easily attain success in the competitive environment. It is seen that if the employees are efficient and give their best, then there are many strategies that are discussed in this report to be considered by the organization. So, in this report, potential benefits and outcomes and also the strategies that should be taken into consideration by the company will be discussed. The potential benefits and outcomes of high levels of employee engagement Employee engagement is related to the employees who are working in the organization. Employees who feel passionate about their jobs and also committed to the organization are essential to survive in the competitive environment. If the organization does not have potential employees to conduct the activities, then it can be very difficult to attain the profitability in an effective manner. There are many benefits that are related to the employee engagement. Employee satisfaction: It is also considered as one of the essential factors for the organization. The research shows that if the employees of the organization are involved with the company, then it is seen that the job satisfaction levels enhances. The employees who are satisfied and involved in conducting the activities of the organization are considered as an important part. It is very difficult for the organization to find out the employee who is dedicated towards the work (Purce, 2014). The company has dedicated and efficient employee, then it can be easy to accomplish goals and objectives. The employees of the organization should have a high level of commitment and also loyalty then only it can be easy for the company to attain success. The employees who are satisfied with the job play a key role in the organization. The employees conduct the activities as an ambassador of the organization. To attain the profitability and also to enhance the image of the company is in the hand of the employees. The satisfied employees promote and support the company's mission, strategy and brand. Productivity: The employees who are dedicated towards the work are often considered as a top performer and those who are committed to go extra mile are able to attain the business success in an effective manner. If the employees of the organization become more engaged then it is evaluated that the absenteeism reduces and the motivation level of the employee's increases. When the motivation level enhances then the direct impact is seen on the increase of the productivity level. It states that the more engaged the employees are the more efficiency can be attained. The strong employee engagement gives various outcomes that are beneficial for the employees and the customers. For example: It is seen that the top quartile organizations have low absentees and turnover. The employees who are involved with their job and also with the employer are more productive. It is due to the motivation factor that gives more emphasis on enhancing the efficiency and also helps to achieve the success of the organization. Retention and recruitment: To retain good employees is one of the key successes of every organization. Employees who have engaged actively in conducting the activities reduce the risk of turnover for the company. It is seen that the engaged employees give their best to attain the success of the company and also they become more loyal. When the employees of the organization are satisfied and engaged then it is seen that they conduct the activities for a long term in the organization. The workforces who are engaged in conducting the activities have enhanced the ability to attract new and qualified employees. Innovation: There is a close link between the innovation and employee engagement. The employees who are dedicated towards the work give their best performance at a higher level and also bring passion and interest to their job. It often results to enhance the innovation in the workplace. The employees who are dedicated towards the work have to feel that they have a real stake in the organization. It efficiently creates new products and services. Collaboration in the workplace between the employees and the top management gives the outcome of the overall growth of the organization. By taking into consideration pharmaceutical company it is important to take into consideration innovative strategies so that the profitability can be increased. Profitability: It is one of the advantages that are attained by the organization with the help of efficient employees. Efficient employees enhance the profitability rates of the organization. It is seen that when the employees are engaged they become more productive and efficient towards the activities of the organization. It also gives a positive impact on the bottom line (Truss, C., Shantz et al., 2013). It is evaluated that in many pharmaceutical companies they have highly engaged employees who give 26 percent higher revenue by taking into consideration per employee. If the organization has more efficient and productive employees, then the operating costs can be reduced and also the profit margin can be enhanced. In the pharmaceutical company, the company can attain profitability by taking into consideration employee engagement. If the company has effective employee engagement, then it can be seen that the success can be easily achieved. Enhancement in the employee loyalty: The advantage of having engaged employees is that it gives best towards the company and also they are loyal and conduct the activities like an ambassador of the company. To find out the customer loyalty the company can easily find out by taking into consideration employee net promoter service. It is used to measure the customer loyalty and also it has enhanced the feeling of the employees that would give direct impact on the customer satisfaction level. Employee loyalty is important, as it is seen if the employee is loyal towards the job then it can give a positive impact on the overall profitability of the organization. It also helps the company to achieve the goals and objectives in an effective manner (Anitha, 2014). There are also many factors that affect employee engagement like: Strategic alignment: The employees work in line where the business is going to be conducted and also it helps to attain the profitability of the organization. Trust in the senior leadership: This is also one of the factors that give effect on the customer engagement. The trust should be maintained to follow senior leaders and also to enhance the trust between the employees of the organization. Trust is animportant factor for attaining success and also to increase the employee engagement. It is important to maintain proper trust with the senior leadership so that they can give the directions in a proper manner. Peer culture: Effective peer culture can enhance the employee engagement and also it helps to enhance the productivity of the employees and drives the performance of the organization. If there is proper peer culture in the organization, then it can give a positive impact on the productivity level of the organization (Sparrow, Brewster and Chung, 2016). Personal influence: The employees who feel can strive to conduct the activities in a better way and also it takes into consideration innovative ideas that can be beneficial for the organization (Swarnalatha and Prasanna, 2013). Manager working relationship: The quality of the management team gives direct impact on the performance and also on retention of the employees. If the management is proper then it can give positive impact and can also enhance the productivity level in an effective manner. The managers should try to maintain proper relations with the employees so that the information can be conveyed easily without any problem. Relationship with the employees is the important factor that should be given focus so that the organization can attain the profitability in an effective manner (Shields, Brown et al., 2015). Career Support: To provide employees with the opportunity is related to the development of the jobs. It gives employees the confidence to conduct the activities of the organization in a smooth manner. If the company provides career support to the organization, then it is seen that the employees get attracted towards the company for the job. By taking into consideration the recent scenario, it is analyzed that people are more attracted to the companies that offer various benefits that can be useful to enhance their career opportunities (Derks, Duin, Tims and Bakker, 2015). Nature of the job: To offer employees with the jobs that are designed to challenge them is good and also it is related to the employee's skills and qualifications. Development opportunities: This is also one of the essential factors that affect the employee engagement (Storey, 2014). It offers employees with the jobs that are not only designed with formal learning programs but also with the opportunity to attain the skills and knowledge of the jobs. There are various development opportunities for the employees of the organization. If they grab it at right time, then it can be beneficial for them. In the pharmaceutical company, it is seen the more knowledge and employee possess, the more success can be attained. It helps the employees to earn incentives by marketing their product in a proper way (Albrecht, Bakker et al., 2015). Pay fairness: This is also one of the major factors of the employee engagement in this the employees are motivated if the wages are paid equally. To motivate employees it is important to implement equitable pay linked to the performance and also to the type of the company. It is essential that equal wages should be given to the employees so that they can work with full dedication and conduct the activities in an effective manner (Mishra, Boynton and Mishra, 2014). 2.Various employee engagement strategies that should be taken into consideration by the company Retaining employees is important for the business, as employees are considered as heart and soul of the business. They are considered as a mechanism that helps the business to run the organization smoothly and also assist to implement idea and policies of the management. It is evaluated that the good management intends to retain the talented employees, who have the capability to conduct the task faithfully and also to work in an effective manner. The business sector offers attractive incentives to the employees if the individual gives best towards the work. The employer tries to offer all the facilities to the employees and also expects the similar return in the form of enhancement in the production level (Saks and Gruman, 2014). Inefficient employees affect the employer and also give negative impact on the overall profitability of the organization. In various cases, inefficient employees give impact on the customers by giving an improper response and also with the rude behavior. If the customer has a bad experience with the employee then it automatically affects the organization. In all the cases the overall sales and production get affected. If the customer feels disheartened then it is difficult for the organization to achieve the goals and objectives (Herrera, 2015). The strategy that should be considered by the organization for employee engagement is to get the right employees so that the work can be managed by moving things in the right direction from the beginning. Once an employee puts efforts into conducting the activities, the work environment will automatically be streamlined (Bakker, 2014). The pharmaceutical company should also create a flexible work environment. The team r the employees should be given freedom to attain the results without giving emphasis on micromanagement (Laszlo and Zhexembayeva, 2017). Proper development of metrics should be there so that the behavior can be monitored. The employees should be motivated to attain the results of the organization. If the employees want some benefits like holidays, or flexibility in the timing then it should be given, so that they can give their best towards the work without carrying any stress. It is also important to give emphasis on the bottom line and not on the timing spent in the office. If the flexibility is there in the organization then employee engagement is also increased. Flexible work environment helps the employees to be happy and also satisfied with the job or the activities that are assigned (Demerouti, Bakker and Leiter, 2014). Invest in training and development is also one of the important strategies that should be considered for enhancing the activities of the organization. The employer should increase the importance of fostering the growth and also of the learning pattern to bring best efforts by the employees. The company should develop In-house training departments so that it can lead to enhancement in the internal rotational programs and commit the employees towards the organization. Once the feeling arises in the employees, that the company invested in them it can give success to the organization (Alfes, Shantz, Truss and Soane, 2013). It is important for the organization to enhance the knowledge of the employees so that they can easily conduct the activities assigned to them. If they don't have proper knowledge then it can be difficult for the organization to accomplish the goals and objectives in a proper way. So, the pharmaceutical company should give focus on the training and development to conduct the activities in a smooth manner (Mone and London, 2014). The next strategy that should be taken into consideration is related to the respect that should be given to the employee's needs for work and life balance. As an employer, it is the responsibility to take into consideration holistic approach for the welfare of the employees. Work arrangements help to implement the flexible hours and also should offer part-time jobs. The company should give focus on offering work-life balance so that the customer engagement can be increased in a smooth manner (Carmeli, Dutton and Hardin, 2015). Work and life balance are important for the organization, as it is seen that the company can easily enhance the customer engagement proper work and life balance is given to the employees of the organization. This strategy not only gives support to the employees but also helps the organization to compete in the competitive environment (Breevaart, K., Bakker et al., 2014). Maintain open channels of communication. Proper channels of communication should be maintained to that the employees can communicate easily without any interference. It is also essential to make sure that proper encouragement of the employees takes place and also to maintain proper communication by giving proper direction, mission, and vision of the company. To conduct the regular employee appraisals is required as it allows for feedback and also gives permission to raise the concerns with proper expectations (Kumar and Pansari, 2016). Employee engagement can be increased by making proper discussion of the goals and long and short-term objectives. Listening to the employees even when the request cannot be met helps to enhance the loyalty of the employees. The successful employee engagement needs honest and constructive feedback on a regular basis. The feedback helps as a motivational tool and also as a challenging talent in the right direction that builds strength and also that considers the weakness (Armstrong and Taylor,2014). The pharmaceutical company should also give focus on creating an environment of diversity and inclusion. The employees who feel valued and respected give positive impact on the bottom line of the company. It is important to give focus on the coaching programs so that it can help the employees to understand the strength and priorities for attaining the goals and objectives of the organization (Sorenson, 2013). The next strategy that should be considered for employee engagement is concerned with formalizing the reward and recognition programs. The employer of the organization should make sure that the formal mechanism should be considered for evaluating and rewarding the employees. They should give focus on rewarding the employees according to their performance. If the employees are giving a good performance then should be given incentives or various other benefits, so that they can give their best towards the work. A meritocratic environment should be driven so that the professionals or the employees can earn the rewards and recognition (Anthony?McMann, Ellinger et al., 2017). If the employees are performing above the expectation level then extra benefit should be given to the employees, so that they also feel motivated. If the employees are given incentives according to the performance level, then it is evaluated that they give their best so that they can earn incentives easily. In many cases, it is analyzed that if the employee is given rewards then they try to meet the expectation level of the customers. To motivate the employees it is also one of the effective techniques that should be taken into consideration by the organization for conducting the activities smoothly (Brewster, Mayrhofer and Morley, 2016). Conclusion By analyzing the report, it is concluded that employee engagement is an important part of the organization. If there is proper employee engagement in the organization, then it can be possible to attain the goals and objectives of the organization. The positive outcomes that are discussed in the report are employee satisfaction, productivity, personal influence, innovation, retention, enhancement in the customer loyalty and profitability. It is essential for the organization to give emphasis on the employee engagement so that the employees can feel motivated and can conduct their activities effectively. There should also be proper strategies that should be taken into consideration by the organization so that the employees can be engaged and retained in the organization for a long time. In the last phase of the report, the discussion is made on the strategies that should be considered by the organization to enhance customer engagement. The strategies that are discussed are a flexible work environment, training and development, work and life balance, open communication channel, diversity and inclusion and formalizing the reward and recognition programs. These all are the strategies that should be taken into consideration by the pharmaceutical company situated in Malaysia. If these strategies are implemented effectively then goals and objectives can be accomplished in a proper manner References Albrecht, S.L., Bakker, A.B., Gruman, J.A., Macey, W.H. and Saks, A.M., 2015. 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